Inna Grabovska
IVAN ASEN 22: Like Ice in the Sunshine

Bulgarian fashion talents showcase colourful summer creations.

Bulgarian Designer Salon Exhibition IVAN ASEN 22:

Like Ice in the Sunshine

Twice a year, designer Neli Mitewa stages unique creations by independent, young Bulgarian fashion designers in Sofia under a specific motto. She is not only the curator of the exclusive exhibition, but also the founder of the conceptual designer platform:

Fresh cocktails, cool ice cream and sweet and sour fruit – a carefree summer is the inspiration for the exhibition ‚Like Ice in the Sunshine‘. The selected Bulgarian designers are presenting their innovative creations from 6 to 30 June 2024 at the Ivan Asen 22 showroom in Sofia, Bulgaria.

Soft sorbet nuances and lively shades are expressed, sometimes via new colour blocking variations. Shapes and silhouettes that seem to melt away in the sun are characteristic of the creative looks. – Likewise geometric cuts in oval, diagonal and asymmetrical lines. Wide stripes alternate with wavy contours. Marble effects and floral patterns create very lively accents. Fine transparencies and watercolour looks emphasise a distinctly feminine look. A creative mix of materials and textures creates brightly coloured statement jewellery.

Dinka Kassabova
Off Limits
Stiljana Dzhongova

„A portion of cheeky sugariness is at the heart of the design ideas. The bright and soft colours of candy, lollipops, chewing gum and ice cream are an important inspiration. Likewise, shapes and silhouettes that seem to melt away in the summer heat.“

Neli Mitewa, designer and founder of the designer salon Ivan Asen 22.

A total of 30 designers participates in the event. Clothes specially created for the theme of the event is shown by Georgi Florov, Dilyana Ivanova, Ham&Eggs, nelmit, Anelia Antova, Dinka Kasabova, OFF Limits, Slavina Petrova, Milena Nacheva, Lénecra, Yuliana Yanakova, KISH, Kristina Ljubenova, Inna Gabrovska, Nicole Hagedorn, Teodora Penkova and Styliana Dzhongova. Jewelry in the spirit of the theme is developed by Kalina Chankova, Velislava Bozhinova, Boryana Dankova, Kia Fil, Teodora Nikolova and KENNA Jewelry.

For the first time at IVAN ASEN 22, handmade leather bags of Art Studio Giovanna are to be seen, also the innovative pleated skirts of Stylyne with a pattern by Georgi Florov and the delicate jewelry of Curly Berry Art.

The competition for ’new names‘ – talented graduating fashion students – was won by Amest Glndjian (AMTII-Plovdiv).

Milena Nacheva
Georgi Florov
Kenna Jewelry
Studio Giovanna

Support for the IVAN ASEN 22 Foundation for the realization of the ‚Like Ice in the Sunshine‘ event is provided by the ‚America for Bulgaria‘ Foundation. The ‚America for Bulgaria‘ Foundation is an independent, non-governmental and non-political American charitable foundation that works in partnership with Bulgarian organizations to strengthen the private sector and democratic institutions in the country. The foundation is a result of the success of the Bulgarian-American Investment Fund (BAIF), established in 1991 by the US Congress with the support of the US Agency for International Development. For more information:

On Saturdays and Sundays the doors are open from 2 p.m. to 8 p.m. During the week, visits are possible by appointment by phone 0035/ 9888399506, e-mail ( or messages via facebook.

You are welcome!

Check out the lookbook:

photos: Elena Spasova
model Mira Kraycheva (VISAGES Model Group)
makeup: Hristiana Teova
hair: Stanimir Barutchiev-Miro (Kevin.Murphy)
styling & set design: Anelia Antova
graphic design: Georgi Florov
interior design: Diliana Ivanova

Check out past exhibitions by IVAN ASEN 22: