Italian bags – vegan, cruelty-free, pure, crafted and innovative.
by Claudia Pievani
The heart of Miomojo beats in Bergamo, Italy – a vegan Benefit Company and a certified B Corporation that goes beyond the realm of business. It is an entity that aspires to be 100% ethical, weaving together cruelty-free accessories with an unwavering dedication to championing lives – both of animals and humans – and preserving our precious planet. The brand seamlessly blends ethics with aesthetics, redefining the landscape of fashion accessories.
Miomojo is more than a brand; it is a lifeline for positive change. Through its remarkable ethos of „you buy, we give,“ Miomojo channels 10% of the sale price directly to global animal welfare causes with every online purchase, further extending this generosity by dedicating 10% of the overall net profit from its offline business.
In the realm of ethical fashion, Claudia Pievani, founder of the vegan brand, merges her passion for design, animals, and the environment. Established in 2012, Miomojo stands out for its cruelty-free approach, endorsed even by Vogue. From the outset, Pievani committed to giving back, donating a portion of profits to charities combating animal cruelty, including Animals Asia. Despite impacting margins, this philanthropic initiative was integral to Pievani’s vision. Collaborating with various charities such as Four Paws and Mercy for Animals, Miomojo extends its support to farm sanctuaries and rescue centers. The brand’s commitment to sustainability is evident in its shift towards using 90% recycled materials, a significant evolution since its inception in 2012. While initially challenging, Pievani’s dedication to a cruelty-free and eco-friendly vision has propelled Miomojo into the forefront of the ethical fashion landscape.
But Miomojo is not just about giving back—it is about reshaping the very essence of fashion. From day one, the brand committed itself to creating a new paradigm, where profit and purpose are seamlessly intertwined. Through relentless research, testing, and a commitment to materials with the lowest environmental impact, Miomojo has proven that exquisite fashion doesn’t have to compromise the well-being of living beings or the planet.
„We believe the best way to build a kinder world, is to design it.“Miomojo
Certified as a B Corporation since 2022, Miomojo stands as a beacon of positive impact. With only 5,200 companies worldwide sharing this prestigious certification, Miomojo is part of a collective force transforming the global economy for the betterment of people, communities, and the planet.
In every stitch, every design, and every act of kindness, Miomojo emerges as an outstanding portrayal of a brand that not only embraces innovation and elegance but also stands as a force for good. It is a brand that invites individuals to be part of a movement—an extraordinary journey where fashion meets ethics, and every accessory tells a story of compassion, responsibility, and a vision for a brighter, more harmonious future.
Miomojo represents the next generation of fashion – a generation where accessories are not just cruelty-free but are also crafted from recycled and upcycled materials, showcasing an array of next-generation, plant-based resources. Materials derived from apple waste, cactus, pineapple, and fabrics with high bio content tell a story of innovation, compassion, and a commitment to a sustainable future.
As the world moves towards a kinder evolution, Miomojo takes a closer look at materials, rejecting those contributing to deforestation and loss of biodiversity. The brand pioneers a total ethics fashion that stands against wasteful processes and is not a heavy contributor to the climate crisis. Miomojo’s unwavering stance against using animal-derived materials sets a precedent for cruelty-free fashion.