„Embroidery is making a strong comeback!“

Statements of Stefan Glaß, managing director of the company Müller from Diespeck in Germany.

The embroidery company Müller, based in Diespeck in southern Germany, relies on a high level of craftsmanship, creativity and precision in its textile finishings. The company combines traditional embroidery techniques with the most modern CAD technology. Its focus is always on making the impossible possible. Prestigious fashion houses have their haute couture and prêt-à-porter collections embroidered by the Franconian company, which translates their ideas into technology and materials. Müller’s range of services also includes customised creations for theatre, stage and film as well as unique designs for the interior sector.

Stefan Glaß, managing director of the company Müller, spoke to Style & the Gang about particular challenges and the trend for embroidery in fashion.

Mr Glaß, what has been your biggest challenge so far?

There is no single greatest challenge. There have always been and continue to be challenges that are precisely what make things interesting and, once overcome, help our customers and us as an embroidery company to move forward. It is these borderline areas, these combinations of ‚the never before seen‘, ‚the impossible‘, ‚time pressure‘, ‚quality standards‘, and ‚series production versus unique pieces‘, that are a challenge in many projects.

How do you currently see embroidery in fashion?

Embroidery is currently experiencing a strong comeback in fashion. From delicate, romantic broderie patterns to eye-catching statement embroidery, this craft once again stands for individuality, quality and sustainability. Many designers are consciously turning to traditional techniques to give their collections character and authenticity. For us as an embroidery company, this is an exciting development: we are seeing growing demand for high-quality, individual embroidery – both in fashion and accessories. Embroidery is no longer just a decorative element, but an expression of craftsmanship and personality – a trend that is here to stay.

The Müller embroidery company was founded in 1903 by Dionys Müller in Klingenthal in the former GDR. It specialised in the manufacture of smock aprons and embroidery on gloves. In 1953, after fleeing the GDR, the company relocated to Diespeck in Franconia. It now concentrated on embroidery on women’s outerwear. With 700 employees, Müller had become Germany’s largest embroidery company by 1962. When designer John Galliano commissioned a piece of work for a dress in 1994, the company entered the world of haute couture. From 1996 onwards, the customer structure changed significantly. Large international fashion houses and manufacturers of fine home textiles began to rely on Müller’s expertise.