Forces to Strengthen Lebanon’s Creative and Cultural Landscape
FLM and ABC Forge Strategic Partnership
to Elevate Lebanon’s Creative Future
Lebanon’s fashion landscape is entering a new era. The Fédération Libanaise de la Mode (FLM) and ABC have entered into a long-term strategic alliance designed to champion Lebanese designers and strengthen the nation’s creative and cultural industries.
A Unified Vision for Lebanese Fashion
Announced in Beirut on 11 December 2025, the partnership aims to build a future-focused ecosystem that empowers designers, nurtures innovation, and amplifies Lebanese artistic visibility at home and abroad. ABC will act as the exclusive mall partner for all joint FLM initiatives, supporting a national movement that places local creativity at the forefront.
“Together we are creating pathways
that give our talent real visibility,
commercial opportunity,
and a stage that reflects the excellence
of Lebanon’s creative industry.”
Mohammed Aqra, Chief Strategy Officer & Co-Founder, FLM
From Visibility to Viability
Far more than a series of events, the collaboration establishes a structural framework to support the full arc of a designer’s journey—visibility, incubation, and business growth. Planned initiatives include:
- Curated in-store activations
- Designer showcases and exhibitions
- Creative incubators and training programs
- Limited-edition capsule collaborations
- Public cultural experiences celebrating Lebanese creativity
By merging FLM’s industry leadership with ABC’s national reach and retail influence, Lebanese designers will gain access to stronger platforms, expanded audiences, and more sustainable market opportunities.
A Cultural and Economic Catalyst
The partnership also reinforces Lebanese fashion as a cultural asset—a force capable of contributing to economic regeneration, national pride, and global recognition.
Working closely over the coming years, the two institutions aim to develop long-term programs reflecting Lebanon’s unique design language, deep craftsmanship heritage, and forward-looking creative identity. Their shared goal: a sustainable model that supports today’s talent and lays the foundation for the next generation.
About the Fédération Libanaise de la Mode
The Fédération Libanaise de la Mode is the governing body dedicated to structuring, supporting, and advancing Lebanon’s fashion sector. Through national programs, industry standards, and strategic partnerships, the Federation empowers designers and amplifies Lebanon’s presence on the global fashion map.
About ABC
ABC is one of Lebanon’s leading retail destinations, recognized for its commitment to innovation, community engagement, and the support of local creativity. ABC continues to champion initiatives that uplift national talent and contribute to the country’s cultural and economic landscape.
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